About
In order to gain valuable insights and understand the needs of the community, the research process involved conducting interviews with a diverse group of individuals, including small business owners and local community members who frequent farmers markets or expressed a desire to engage more with their local community. Their perspectives provided valuable input that shaped the development of our app, ensuring it caters to the specific needs and aspirations of our target audience.
Through the process of creating user personas, we gained a deeper understanding of our target audience. One of the personas represented a vendor, allowing us to empathize with their challenges, goals, and motivations when it comes to participating in farmers markets and promoting their businesses. The other persona represented someone new to the county, enabling us to identify their specific needs, preferences, and interests in discovering local businesses and engaging with the community.
Our app's design reflects our core values of being inviting, organic, and community-oriented. The warm color palette of matte green and dark red orange creates a welcoming atmosphere, while the use of natural brushstroke iconography adds a touch of authenticity. The combination of typefaces IvyJournal and Degular adds a friendly yet modern aesthetic, infusing the app with personality.
In other parts of the brand, the illustrations inspired by batok were used as patterns to feel united with the menu and logo.
