West Wind's aesthetic is a fusion of dark and romantic elements, a mix of dark blues and bright pink was used, which symbolizes the tragic yet romantic elements of the Eros and Psyche myth. To further enhance the brand's sophisticated and feminine aura, the Flora Display was used, a high-contrast serif that creates a crisp, feminine spirit with an essence of grace and modernity. To bring out a gothic touch to the brand, a textured halftone treatment was used on old sculptures and engravings, which adds a vintage aesthetic and a feeling of depth to the brand. The toiletries bring the halftone treatment to the front with how large the imagery is alongside the product’s information.